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With a Redesigned Website, The New Yorker Hires an Ad Agency SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

July 29, 2014, 4:44 PM EDT

White Castle Reviews Its Creative and Media Business Zimmerman finds itself on the defensive—once again

White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann…

July 28, 2014, 4:17 PM EDT

Office Depot's Review Follows Merger With OfficeMax Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

July 21, 2014, 1:06 PM EDT

The Last of Havas Worldwide's Schwab Business Is in Review Includes ads for Active Trader, optionsXpress

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and optionsXpress,…

July 17, 2014, 5:16 PM EDT

Lowe Campbell Ewald Adds UNICEF U.S. Fund Prevails in a review

Lowe Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an effort that supports the United Nation’s Children’s Fund’s work through fund-raising, education and advocacy…

July 16, 2014, 4:19 PM EDT

Watch Brand Nixon Hires Creative and Media Shops TBWA\Chiat\Day gets the creative assignment

Watchmaker Nixon, looking to raise its profile beyond core customers, is hiring its first agencies for creating and placing ads. The Playa del Rey, Calif., office of TBWA\Chiat\Day will handle the…

July 1, 2014, 11:42 AM EDT

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

Ashley Furniture Taps McCann as Creative Lead Compass Point Media will plan media

Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed. The Interpublic Group agency pitched the account with corporate sibling Compass…

June 12, 2014, 1:13 PM EDT

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

N.Y. State Lottery Reviews Its Ad Business Longtime incumbent DDB will be invited to defend

Hey, you never know. Your agency could win creative responsibilities for the New York Lottery, which this month will issue request for proposal for its advertising business, the state gaming commission…

April 4, 2014, 5:38 PM EDT

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