Advertisement

Topic: Review

Why JWT's Chairman Wants to Talk About Rhode Island Tourism

Bob Jeffrey lends a hand on small-budget assignment

So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review? The account is a small one by big-agency standards—an annual budget of $5 million—and surely there are sexier…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

The GSK-Novartis Deal Triggered This Global Media Pitch

PHD battles MediaCom for $900 million in spending

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. In…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

Moving away from general Wieden account

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying…

Monster.com Has an Opening for a Lead Creative Agency

BBDO, jobs site split as brand shifts from high-profile ads to digital

Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

DigitasLBi takes on digital CRM business

It has been a busy week for Sony PlayStation. On Monday, the brand announced a raft of news at Electronic Entertainment Expo in Los Angeles, including a new look at The…

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…

Advertisement