Advertisement

Topic: Review

The New Movie Studio Behind The Gift Hires Horizon

STX Entertainment's first film comes out in July

Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015. The slate comprises…

Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the networks…

Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and…

Converse Hires a New Agency to Plan and Buy Media

PHD wins review

Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources…

SC Johnson Reviews Its Global Media Buying but Will It Consolidate?

Change on the horizon for roster shops

SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed. Maxus has been the lead media…

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Adds Hearts on Fire after review

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million. The…

Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,…

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…

Thomson Reuters Shifts Global Creative Business to TBWA\Chiat\Day

Agency's N.Y. office tallies third win in 2 months

The New York office of TBWA\Chiat\Day seems to be stringing together quite a few wins. Less than two months after adding creative responsibilities for Travelers Insurance and Amway's Nutrilite, the office…

California Healthcare Exchange Dangles Its $50 Million Account

Review is in its early stages

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage. A request for proposals for exchange's advertising account…

Advertisement