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Coke and Telemundo Team Up for the Olympics NBCU's Spanish-language broadcaster lands new business with Coke

Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…

July 12, 2012, 3:39 PM EDT