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Topic: Public Relations

No, Anthony Weiner Won't Be Fixing Other People's PR Nightmares

He'll advise MWW execs, but won't work directly with clients

Public relations firm MWW has gotten quite a bit of attention for choosing an unlikely name as its newest expert adviser: former Congressman Anthony Weiner. But while many have laughed at…

Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the…

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant…

9 Popular Sites Become Core of New Adweek Blog Network

Previous parent Mediabistro refocuses on recruitment and professional development

A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into Adweek.com as the new Adweek Blog Network. Purchased by Adweek's parent company in 2014, the sites…

Eric Mower + Associates Gets a Presence in New York

Merges with PR player Middleton & Gendron

Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence…

Burson-Marsteller Draws Ire for Working With Islamist Political Party

Downplays report of refusal to work with Israel

One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it…

NFL Brand Partners Kick Off PR Initiatives

Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

Lands' End Gift Doesn't Go Over Well

Racy GQ cover causes backlash

When giving away a free "gift," keep your audience in mind.  Lands' End recently learned that lesson the hard way. The company sent out a complimentary copy of the July issue…

PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity'

But says blog post on sparking mental health discussion will remain live

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week. At issue was…

Nestlé Begins Corporate Image Search as Digital Review Continues

Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

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