Topic: project work

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Macy's Shifts Its Multicultural Account to a New Shop

Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

Fox Sports 1 Expands Its Relationship With Pereira & O'Dell

Shop parlays project work into lead agency status

Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be…