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Topic: Print

Perspective: College Daze When it comes to selling parents on saving for college, there's just one thing you need to do: Freak them out

According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…

February 9, 2012, 6:38 AM EST

Which Mags Were Biggest Users of QR Codes in 2011? Usage spiked as advertisers drove activity

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…

January 26, 2012, 7:12 AM EST

Perspective: Stick It to Me Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise

If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…

January 26, 2012, 6:52 AM EST

Zenith Turns to Nitti to Remake Media Buying Charged with knocking down more media silos

After kicking down the walls between its magazine and digital divisions a year ago in an effort to respond to consumers’ rapidly shifting media habits, Zenith Media is now doing…

November 15, 2011, 6:36 AM EST

Missile Marketing: A Collection of Cold War Rocket Ads Flying death machines were all the rage

U.S. military rockets aren't really the kind of thing you'd expect to be sold through advertising. (I mean, don't they really only have one buyer?) So it's worth taking a…

November 2, 2011, 8:00 AM EDT

'Spore' creatures would like to have a word

As aspirational messages go, it's hard to beat the headline, "Tail today. Feet tomorrow." That's one of the snappy lines from the poster campaign for Spore, the new videogame in…

September 5, 2008, 2:00 PM EDT

Classic stars come out to play in Emmy ads

WongDoody has created the ad campaign for the 60th annual Emmy Awards, airing Sept. 21 on ABC. The tagline, "Where TV comes together," is unfortunate, but less so than the…

August 29, 2008, 3:33 PM EDT

Twin Cities urged to be nice to Republicans

While all political eyes are now on the Democrats in Denver, the Twin Cities are getting ready for the Republican conclave next week in St. Paul. And Minneapolis agency Campbell…

August 27, 2008, 12:56 PM EDT

Sears not an expert on video-game systems

Judging by this back-to-school ad (click to enlarge), Sears doesn't fully grasp the concept of "playing hard," a phrase reserved for things more physically taxing than sitting on one's ass…

August 27, 2008, 7:48 AM EDT

Ad creatives whip up '08 campaign posters

Adweek asked a bunch of big-name creatives to come up with mock ads for the presidential candidates. Deutsch's take on Obama as chick-magnet party-guy (in the ad above, whipped up…

August 25, 2008, 8:03 AM EDT

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