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Topic: Pepsico

Check Out the Top 100 Beloved Brands Yahoo, Google, Sony rate high. Guess who's No. 1

Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10,…

October 10, 2013, 6:00 AM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Food and Beverage Companies Slim Down Products to Fight Obesity 16 companies took 1.5 trillion calories out of the marketplace

The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…

May 30, 2013, 11:00 AM EDT

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

May 9, 2013, 4:25 PM EDT

Mountain Dew Uses Twitter Ads to Promote Apology Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

May 2, 2013, 5:55 PM EDT

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

Mountain Dew Pulls 'Arguably Most Racist Commercial in History' Video sparked outrage in recent days

PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second…

May 1, 2013, 10:03 AM EDT

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl' Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

February 7, 2013, 5:20 PM EST

Pepsi Kicks Off Super Bowl Sunday Early YouTube, BuzzFeed, Funny or Die ads for Pepsi Next

Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem…

February 3, 2013, 9:00 AM EST

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