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Topic: Pepsico

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

Mountain Dew Pulls 'Arguably Most Racist Commercial in History' Video sparked outrage in recent days

PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second…

May 1, 2013, 10:03 AM EDT

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl' Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

February 7, 2013, 5:20 PM EST

Pepsi Kicks Off Super Bowl Sunday Early YouTube, BuzzFeed, Funny or Die ads for Pepsi Next

Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem…

February 3, 2013, 9:00 AM EST

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

Pepsi Looks to Sweeten Diet Brand Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

December 17, 2012, 11:32 AM EST

Pepsi and Beyoncé's $50M Duet [Updated] Multi-year deal includes unusual brand-related creative control

Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda…

December 11, 2012, 12:28 PM EST

Spotify Picks Up $100 Million; Coke Reportedly Key Investor Beverages giant said to kick in $10 million

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…

November 14, 2012, 3:41 PM EST

Faces of Advertising Week Some of the biggest, boldest personalities in brand marketing popped into Adweek's photo studio

As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…

October 8, 2012, 12:02 AM EDT

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