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Topic: Pantene

New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

U.S.'s top performers explain their success

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring…

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

P&G brand's fresh emotional chord

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

Upworthy Claims It Can Deliver Its Positive Spin for Brands

Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

Documentary Filmmaker Rory Kennedy Is Making Ads Now

Storytelling in a new creative medium

Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45 Why the interest in commercial production? I’ve been doing documentaries for about 25 years and want to continue to do that, but I love…

Adweek's Top 5 Commercials of the Week: June 13-20

Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing

Brand continues to challenge gender norms

As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty…

Pantene Philippines Takes Its Battle for Gender Equality to Facebook

Social postings follow earlier viral spot

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has…

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