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Topic: Pantene

Adweek's Top 5 Commercials of the Week: June 13-20 Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

June 20, 2014, 10:01 AM EDT

Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing Brand continues to challenge gender norms

As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty…

June 18, 2014, 8:30 AM EDT

Pantene Philippines Takes Its Battle for Gender Equality to Facebook Social postings follow earlier viral spot

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has…

May 1, 2014, 10:10 AM EDT

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled It's a mad world

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a…

December 9, 2013, 10:06 AM EST

P&G Partners With Zefr to Listen In on YouTube Fan Base Startup making its pitch next week at Cannes

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

June 14, 2013, 10:00 AM EDT

P&G's Olympics Routine Goes Big on Digital Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

August 3, 2012, 7:07 PM EDT

Pantene Signs On for London Hair care brand backs Olympic athletes in hopes of reaching female viewers

Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer. As…

January 30, 2012, 12:01 AM EST

Pantene 'reality hair star' crowned in live ad

Stacy London appeared on Marissa Hopson's Florida doorstep on Tuesday night, surprising her with the news that she'd been chosen as Pantene's "first reality hair star." (Don't we already…

May 27, 2010, 9:46 AM EDT

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