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Topic: Olympics

Ad of the Day: GE

The human body and human spirit tag team in BBDO's Olympic campaign

There's a sweet spot in Olympic advertising where the strength of the human body and endurance of the human spirit are both illustrated memorably, and equally. This new work for…

Ad of the Day: Adidas

David Beckham gives Britons the thrill of a lifetime in this charming Olympic spot

Here's a fact: David Beckham makes kids cry. That might be a bit misleading. You see, the world-famous soccer player (or footballer, depending on where you hail from) doesn't intentionally go…

Go Daddy Keeps Half-Evolving in Two New Spots

Deutsch continues inside/out campaign

Go Daddy continues to have its sexy models and move beyond them, too, in a pair of new spots set to air during the Olympics—joining a third which we wrote…

Nike Looking for Greatness in Ordinary People and Places

Olympic-timed work, for once, is celeb-free

Nike is playing both sides of the field, to strain a metaphor, with its just-launched "Find Your Greatness" campaign from Wieden + Kennedy. The effort finds the global sports behemoth…

Ad of the Day: Paralympic Games

Forget the Olympics. This is the summer's most stunning sports commercial

Turns out the summer's most amazing sports-action commercial isn't for the Olympic Games. It's for the Paralympic Games—and it's a triumph of skillful direction and gritty, powerful storytelling. The 90-second spot,…

Ad of the Day: Old Spice

Having done weepy, P&G and W+K go for the gold in Olympic comedy

Procter & Gamble and Wieden + Kennedy already crafted the most successfully emotional commercial of this summer's Olympic Games. Now, it's time to bring the funny. For that, the packaged-goods marketer…

Put a Ring on It (or Five): Olympics-Themed Spots Soar

P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

Worst 2012 Olympic Mascot? Dow Chemical's Faceless Hedge Man

'Hopeiary' annoys London athletes

Meet the new faceless face of chemical conglomerate Dow. He (it?) is a giant green biped made of hedges, created by Draftfcb in Chicago. He goes to London and helps…

Ryan Lochte Goes the Distance in AT&T's Olympic Spot

A nice dip in the Atlantic for U.S. swimmer

AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all…

Infographic: Olympic Sponsors Race for Viral Advertising Gold

P&G's spots lead the pack 10 days before the Games

Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral…

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