Topic: Olympics
Visa's campaign from TBWA\Chiat\Day in Los Angeles for this summer's Olympic Games is based on the insight that fans like to cheer for athletes at sporting events. Boy, the focus…
There's nothing like a little gratuitously aggressive nationalism to build drama and suspense ahead of the Olympic Games. Argentina is providing just that with a new commercial starring Fernando Zylberberg,…
The 2012 London Olympics are being branded the first "social games." To capitalize on what's expected to be a large amount of online chatter surrounding the events, Rodale’s Women’s Health…
Social media will dominate this year’s Olympics. I know, you’re shocked. Following up on last week’s news that Samsung’s Olympic Genome Project is now live, the International Olympic Committee today…
With so much political crossfire lately over the role of mothers, it's great to see the return of Wieden + Kennedy's universally heartwarming "Thank you, Mom" campaign for Procter &…
This summer, athletes will go for the gold at the Olympic games in London, while digital technologies will break their own records for viewing. With the emergence of high-def video…
Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer. As…
Cadbury Dairy Milk isn’t afraid of head-scratching advertisements. In the past, the company has given us everything from dancing monks to magically animated thrift-store apparel—none of which has had much…
This morning, NBC is set to announce that it’s handing over the top production job for the 2012 Olympics to Jim Bell, executive producer of the network’s Today show. Because Bell…
Minutes after Dick Ebersol parted ways with NBCU CEO Steve Burke on the afternoon of May 19, the 63-year-old NBC Sports chairman returned to his office on the 15th floor…
