Topic: Olympics

Simone Biles' Insane Signature Move Blew Up Social Media on Olympics Day 6

Plus, a first for Team USA swimming

Day six of the Olympic games in Rio de Janeiro was full of plenty of historic moments in swimming, rugby and gymnastics. Take a look at the four buzziest moments…

Creative Ways Local TV Stations Are Showing the Olympics Despite Rigid Rules

One station used an R. Kelly song instead of the anthem

With broadcasters confined by restrictions on anything Olympics-related, some local newscasters are coming up with creative ways to show viewers what's happening in Rio without running afoul of NBCUniversal, the…

Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History

Fiji declares national holiday for its first gold

The U.S. gymnastics and swimming teams were on fire again during Day 6 of the Olympics in Rio, helping Team USA continue to stay ahead in the medal count (now 38).…

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

New data reveals the secrets behind its social success

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his extensive hardware collection, Phelps…

NBC Gets Its Lowest Olympics Ratings Since Saturday, but Men's Basketball Boosts NBCSN

As livestreaming tops 1 billion minutes Wednesday

Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a…

Ad of the Day: A 48-Year Record Holder Challenges Today's Olympians to Best Him

Bob Beamon stars in unbranded AB InBev spot from CP+B

In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet. Since that event at the Mexico…

Here Are the 4 Buzziest Moments From Olympics Day 5

A basketball record-breaker and a British diving first

Team USA basketball, British diving and Michael Phelps lit up social media on Wednesday, according to analytics company 4C, which is breaking down the top moments for Adweek every day…

Who Is Kerri Walsh Jennings?

Team USA volleyball star says the secret is playing like a kid

As a three-time Olympic gold medal winner, Kerri Walsh Jennings is one of Team USA's most seasoned athletes. But this year, in Rio, she's competing for the gold medal in…

Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

Meanwhile, pools keep mysteriously turning green

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about…

This Company Is Creating Branded Highlight Videos for Canada's Olympic Coverage

Sport Chek's spots air during CBC broadcasts

Canadian sports retailer Sport Chek has constructed a war room for its Olympics coverage, using real-time footage of the games to create supercuts highlighting Canadian Olympians for 90-second spots. The resulting…