Topic: Olay

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation

Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

Olay’s Twins Study Tries to Tap Into Fountain of Youth

Double double, skin toil and trouble

Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a…

PopSugar Launches Full-Service Unit The Bakery

Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…