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Topic: Olay

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Olay’s Twins Study Tries to Tap Into Fountain of Youth Double double, skin toil and trouble

Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a…

April 10, 2014, 5:17 PM EDT

PopSugar Launches Full-Service Unit The Bakery Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

April 9, 2014, 10:00 AM EDT

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