O, the Oprah Magazine | Adweek

Topic: O, the Oprah Magazine

Hearst Rolls Out Cross-Brand Beauty Initiative Tablet-only supplement to debut with May issues

Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s…

April 7, 2014, 12:56 PM EDT

Behind Oprah's Buzzy September Cover O's creative director talks wild hair, keeping things fresh

She’s got a new movie opening next week, but it’s Oprah Winfrey’s latest magazine cover that’s getting all the buzz on social media. The cover of the just-published September issue of…

August 7, 2013, 11:32 AM EDT

Lucy Kaylin Named EIC of O, the Oprah Magazine Susan Casey stepping down to focus on book career

Hearst Magazines is making a top-level change at O, The Oprah magazine, said to be one of its most profitable titles, replacing editor in chief Susan Casey with her No.…

April 29, 2013, 5:53 PM EDT

Women's Service Mags Trade Housekeeping for Style Shift tone without losing their identity

Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O,…

March 11, 2013, 11:31 PM EDT

Oprah Magazine Takes a Big Hit Sales dive after talk show goes off air

Since Oprah’s namesake show went off the air last September, her magazine’s newsstand sales have also faded from sight. Brass at Hearst, which publishes the 2.4 million circ O with Winfrey,…

February 7, 2012, 1:42 PM EST

O, the Oprah Magazine June cover
The Big O Brand Shifts to Print Will the end of Oprah Winfrey's talk show dynasty hurt or help 'O, the Oprah Mag'?

Oprah ended the 25-year run of her talk show last week, and her magazine has taken full advantage. The June issue of O, the Oprah Magazine is a tribute to…

May 31, 2011, 10:37 AM EDT

Hearst and Apple Strike a Deal First major magazine publisher to sell subscriptions through iTunes

Hearst has entered into a deal with Apple making it the first major publisher to sell digital subscriptions to its magazines through the iTunes store, The Wall Street Journal reported. Starting…

May 5, 2011, 10:18 AM EDT