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Topic: Nascar

Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

Miller Lite Teams With Nascar Twitter Star on Charity Effort

Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

Ad of the Day: Nascar

Ogilvy tries to capture the drama of the sport, on and off the track

Nascar isn't just a bunch of dudes driving heavily branded stock cars around in circles. It's also a bunch of dudes spinning out, flipping and smashing those heavily branded stock cars…

Your Brand Here

Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

Fox, Nascar Rev Up Multiyear Rights Deal

Extension secures Sprint Cup races through 2022

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…

Scrap Value

Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

AR, Nascar Score for Budweiser

Fans hung out (virtually) with Nascar star Kevin Harvick

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…

Ogilvy Wins Nascar's Big Shop Battle

Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

Perspective: One Tough Sell

Trying to find the few, the proud

For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…

Nascar Picks SapientNitro to Rebuild Digital Engine

Sports juggernaut wants offline sponsors to integrate with Web, mobile and tablet

Nascar has tapped SapientNitro to facilitate a complete digital overhaul by the beginning of 2013, the companies announced today. When the stock car racing brand emerges from the design and…

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