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Topic: Nascar

Ogilvy Wins Nascar's Big Shop Battle

Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

Perspective: One Tough Sell

Trying to find the few, the proud

For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…

Nascar Picks SapientNitro to Rebuild Digital Engine

Sports juggernaut wants offline sponsors to integrate with Web, mobile and tablet

Nascar has tapped SapientNitro to facilitate a complete digital overhaul by the beginning of 2013, the companies announced today. When the stock car racing brand emerges from the design and…

Nascar Is Ready for Its Closeup

Drivers, movie studios have become fast friends

After a four-year dry spell, Dale Earnhardt Jr. on June 17 raced to his first Nascar Sprint Cup win in 144 tries, beating the field at Michigan International Speedway with…

The CW Wraps Upfront Deals; Turner Joins the Fray

Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

CEOs Add Creative to Their Mandates

As pressure to generate organic growth mounts, chiefs are popping into reviews

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…

Nascar Briefs Finalists in Advertising Review

Big shops vie for the high-profile account

Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…

Nascar, Twitter Turn Hashtags Into Pit Stops

Part of larger effort to tie social and sports

The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination…

Saturday Night Fever: Fox Beefs Up Sports Footprint

Network attacks sleepy night with MLB, UFC and more

Fox is going all in on Saturday night, energizing the sleepiest night of the broadcast week with a full complement of live sports coverage. Beginning this weekend, the top-rated network will…

Fox Sells Out Daytona 500

Nascar’s prestigious race a proving ground for new creative

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…

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