Topic: Nascar

CEOs Add Creative to Their Mandates As pressure to generate organic growth mounts, chiefs are popping into reviews

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…

May 28, 2012, 5:36 AM EDT

Nascar Briefs Finalists in Advertising Review Big shops vie for the high-profile account

Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…

May 21, 2012, 1:59 PM EDT

Nascar, Twitter Turn Hashtags Into Pit Stops Part of larger effort to tie social and sports

The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination…

May 18, 2012, 6:12 PM EDT

Saturday Night Fever: Fox Beefs Up Sports Footprint Network attacks sleepy night with MLB, UFC and more

Fox is going all in on Saturday night, energizing the sleepiest night of the broadcast week with a full complement of live sports coverage. Beginning this weekend, the top-rated network will…

April 10, 2012, 2:27 PM EDT

Fox Sells Out Daytona 500 Nascar’s prestigious race a proving ground for new creative

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…

February 24, 2012, 4:13 PM EST

Oreo Launching 100th Birthday Campaign With Nascar Tony Stewart to kick off Nationwide Series in cookie-branded car

Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…

February 22, 2012, 9:00 AM EST

Sports Media and Marketing MVPs Adweek readers select the industry's star players. Here's the all-star lineup

Sports Media Executive of the Year John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to replace veteran chief…

February 20, 2012, 11:26 PM EST

Nascar to Take Digital Platforms Back From Turner Sports Seeking digital agency for site relaunch

Nascar has asked Turner Sports for the keys to and is now looking for a digital agency to help navigate a site relaunch. In an agreement announced Monday, Nascar will…

January 30, 2012, 5:00 PM EST

Nickell Bows Out as Speed President Fox Sports vet departs after six years at the wheel

Speed president Hunter Nickell on Monday announced he is stepping down from his post at the end of the year, putting the brakes on a six-year stint at the Fox…

December 12, 2011, 5:44 PM EST