Topic: Nascar
After a four-year dry spell, Dale Earnhardt Jr. on June 17 raced to his first Nascar Sprint Cup win in 144 tries, beating the field at Michigan International Speedway with…
The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…
In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…
Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…
The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination…
Fox is going all in on Saturday night, energizing the sleepiest night of the broadcast week with a full complement of live sports coverage. Beginning this weekend, the top-rated network will…
With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…
Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…
Sports Media Executive of the Year John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to replace veteran chief…
Nascar has asked Turner Sports for the keys to Nascar.com and is now looking for a digital agency to help navigate a site relaunch. In an agreement announced Monday, Nascar will…
