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Topic: merger

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Consultants Scratch Heads Over Publicis-Omnicom Deal Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…

July 30, 2013, 7:44 PM EDT

Here's Who May Gain From Publicis-Omnicom Client Fallout With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

July 30, 2013, 4:40 PM EDT

Leaders Unveil Publicis Omnicom Group [Updated] Havas' Jones questions merits of merger

In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and…

July 28, 2013, 9:38 AM EDT

WPP Merges G2 and OgilvyAction Union takes effect in May

WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in…

March 5, 2013, 11:55 AM EST

Fast Chat: Wendy's CMO Discusses Campaign Ad awareness, same-store sales climb since April launch

Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…

October 12, 2012, 1:55 PM EDT

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