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Topic: merger

WPP Merges G2 and OgilvyAction Union takes effect in May

WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in…

March 5, 2013, 11:55 AM EST

Fast Chat: Wendy's CMO Discusses Campaign Ad awareness, same-store sales climb since April launch

Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…

October 12, 2012, 1:55 PM EDT