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Topic: merger

Omnicom Group's Net Income Declined in Q3

Results dented by costs of Publicis Groupe merger

Omnicom Group's net income declined in the third quarter, despite a revenue gain of more than 2 percent. The holding company ended the quarter with revenue of $3.49 billion, up from…

WPP Expects More Consolidation Amid Publicis Groupe-Omnicom Deal

Rival fans flames on potential conflicts, regulatory hurdles

In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as a “big, bold, surprising move.” For its own part,…

What Does 'OmniPub' Have to Do With Creativity?

Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

Consultants Scratch Heads Over Publicis-Omnicom Deal

Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…

Here's Who May Gain From Publicis-Omnicom Client Fallout

With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

Leaders Unveil Publicis Omnicom Group [Updated]

Havas' Jones questions merits of merger

In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and…

WPP Merges G2 and OgilvyAction

Union takes effect in May

WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in…

Fast Chat: Wendy's CMO Discusses Campaign

Ad awareness, same-store sales climb since April launch

Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…

Delicate Balance

Just hours earlier, Frank Lowe breezed into Interpublic Group's annual meeting wearing an outrageous paisley jacket—his nod to Lon don's swinging '60s in an airless auditorium of Connecticut suits. Now…

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