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Topic: Mercedes-benz

A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad Extended version released online

Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was…

January 30, 2013, 9:06 AM EST

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz Model washes CLA in one of two teasers

Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for…

January 22, 2013, 1:30 PM EST

Mercedes-Benz Revs Up Mobile Revamped mobile site soars in 2012; mobile ad spend coming in 2013

Marketers these days like to talk about how mobile is in a similar place to where the Web was a decade ago. Well, Mercedes-Benz has just wrapped up a complete…

October 15, 2012, 8:30 PM EDT

Viewers Use Twitter to Determine the Course of Mercedes TV Spots Real-time social stunt in U.K.

Mercedes-Benz pulled off a choose-your-own-adventure TV commercial last weekend in the U.K. as part of its interactive #YOUDRIVE campaign. The ad, which followed a young pop star riding out to…

October 12, 2012, 10:36 AM EDT

5 TechStars Startups the Ad World Should Know About Ventuere accelerator hosts firms' coming-out party

Venture accelerator TechStars NYC hosted a demo day for its spring 2012 class of startups on Thursday (June 14) morning. The event was primarily a showcase for tech investors, but…

June 14, 2012, 4:30 PM EDT

Ad of the Day: Mercedes-Benz The automaker builds an invisible car to hype its zero-emission fuel-cell technology

Here is proof positive that ad agencies watch nerdy science videos on YouTube just as often as the rest of us. Remember a couple of years ago when "invisibility cloak" technology…

March 21, 2012, 1:42 PM EDT

Unlock a Mercedes With Your Own Car Keys on These Subway Ads Click to open, see what comes out

German ad agency Lukas Lindemann Rosinski did a nice job with these digital outdoor ads for Mercedes-Benz that passersby could control with their remote car keys. The point was to…

February 13, 2012, 11:25 AM EST

Ad of the Day: Mercedes The automaker thanks the airbag for its years of service, as it tries to make it obsolete

It's a little odd to build an ad around receding technology. But that's just what Mercedes attempts in this new spot, titled "Thanks, Airbag," from German agency Jung von Matt. Of…

January 23, 2012, 1:04 PM EST