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Topic: Mediacom

Incumbents Rule in Media Pitches for Mercedes and Brand USA But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…

March 7, 2014, 1:42 PM EST

MediaCom Studies Hollywood to Help Train Its Staff Learning new ways to tell an interesting and compelling story

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers:…

March 2, 2014, 10:41 PM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Netflix Pays to Bust Up Comcast Traffic Jam Deal gives streaming service direct access to cable giant’s network

In a move that seems certain to have a profound impact on how Netflix negotiates with other broadband providers going forward, the streaming video service on Sunday announced it has…

February 23, 2014, 3:26 PM EST

Spark Gets ConAgra Media Business Expands relationship beyond digital

Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled…

February 19, 2014, 5:11 PM EST

ADT Provides Peace of Mind in New Ads From Arnold 'Always there' campaign breaks today

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad…

January 31, 2014, 6:00 AM EST

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

Direct General Shifts Media Business MediaCom inherits the account from Cramer-Krasselt

Direct General has shifted its media business to MediaCom in New York. Annual media spending for the car insurance company is estimated at $20 million. Cramer-Krasselt in New York had handled the…

January 9, 2014, 5:51 PM EST

Ogilvy Chicago Wins Sargento Cheese Succeeds Grey on the business

The Chicago office of Ogilvy & Mather has won Sargento's creative account after a review that was managed by Select Resources International. Ogilvy takes on lead creative and digital duties for…

January 9, 2014, 10:26 AM EST

Grey S.F. Wins Norton Account Prevails over incumbent Leo Burnett

Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett. The WPP agency…

January 8, 2014, 11:30 AM EST

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