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Topic: Mediacom

MediaCom Unit Turns Past Relationship Into New Account Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

May 15, 2014, 1:39 PM EDT

Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil 'Breaking Barriers' will run on Nat Geo Channel

Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who…

April 16, 2014, 6:00 AM EDT

VW Expands Its Relationship With MediaCom Shop retains the global account for another 3 years

Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for…

April 1, 2014, 11:57 AM EDT

Electronic Arts Reviews Its U.S. Media Account Search comes amid split with WK Media

Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business…

March 19, 2014, 7:53 PM EDT

Incumbents Rule in Media Pitches for Mercedes and Brand USA But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…

March 7, 2014, 1:42 PM EST

MediaCom Studies Hollywood to Help Train Its Staff Learning new ways to tell an interesting and compelling story

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers:…

March 2, 2014, 10:41 PM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Netflix Pays to Bust Up Comcast Traffic Jam Deal gives streaming service direct access to cable giant’s network

In a move that seems certain to have a profound impact on how Netflix negotiates with other broadband providers going forward, the streaming video service on Sunday announced it has…

February 23, 2014, 3:26 PM EST

Spark Gets ConAgra Media Business Expands relationship beyond digital

Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled…

February 19, 2014, 5:11 PM EST

ADT Provides Peace of Mind in New Ads From Arnold 'Always there' campaign breaks today

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad…

January 31, 2014, 6:00 AM EST

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