Advertisement

Topic: M&c Saatchi

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

After Sputtering in New York, M&C Saatchi Shifts Strategy and Invests in Another Agency Takes a 33% stake in SS+K

In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city. M&C has tried to start up in New York not once but twice.…

November 18, 2014, 8:03 AM EST

Why Everyone From Cameron Diaz to Gwyneth Paltrow Is Praising Two Random Agency Creatives Everybody loves Matt and David

Proud of your dozens of LinkedIn endorsements? You're going to look like a right tosser next to Matt Roach and David Lawrie. The creative team at M&C Saatchi in London have…

November 14, 2014, 11:50 AM EST

Travel Ad Features Singing Fart Bubbles, and That Might Be Its Least Crazy Part The wonderful world of Wotifia

OK, you world-wise travel people. Ever been to Wotifia? Never heard of it? It's right next to Freedonia, that fake country invented by the Marx Brothers in Duck Soup. Wotifia is…

September 18, 2014, 4:31 PM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Matt Eastwood Becomes Global Creative Chief at JWT Leaves New York role at DDB

For the first time since 2009, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT.…

June 3, 2014, 10:20 AM EDT

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe 'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

May 27, 2014, 11:44 AM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width Ingenious media placement

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde…

February 24, 2014, 9:16 AM EST

Can Ad Agencies Teach Women to Love Their Bodies? Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

January 9, 2014, 5:29 AM EST

Advertisement