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Topic: M&c Saatchi

LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width Ingenious media placement

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde…

February 24, 2014, 9:16 AM EST

Can Ad Agencies Teach Women to Love Their Bodies? Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

January 9, 2014, 5:29 AM EST

Publicis Groupe in Talks to Acquire Walker Media Stake Deal with M&C Saatchi unit not done yet

Publicis Groupe confirmed it is in discussions with M&C Saatchi about purchasing a “significant” stake in the company’s Walker Media unit. London-based Walker Media works in the U.K. for clients…

November 21, 2013, 10:08 AM EST

M&C Saatchi Makes a Change in Strategy N.Y. shop recruits Graceann Bennett to lead strategic planning

Jeff Brooks enjoys project work but craves retainer relationships. To that end, Brooks, the CEO of M&C Saatchi, New York, is making a change in his leadership team. Sveta Doucet, who…

October 18, 2013, 12:58 PM EDT

Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt And then it gets crazier

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed…

October 4, 2013, 10:57 AM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

M&C Saatchi N.Y. Finds Third Partner Doucet joins next month as chief strategy officer

It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre…

October 19, 2012, 7:55 AM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

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