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Topic: Marvel

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Top 10 Branded Videos: Dominoes Cleverly Show How Toyota Hybrids Help the Environment

One little step at a time

Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.  The global "Toyota Dominoes" spot makes its second appearance on this…

Oh Well, So Much for The Avengers Trailer Driving SHIELD Viewership

Curses! Leak foils plans for ailing show

It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during…

Disney Acquires Maker Studios

$450 million earn-out possible on top of $500 million base

Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series…

Disney Websites May Run Afoul of Children's Privacy Laws

Privacy group raises new concerns

Disney, the world's most iconic kids brand, is under scrutiny by the Federal Trade Commission for flunking the ABCs of children's online privacy laws. The Mouse House first came under review…

The Silicon Kingdom: Disney Invests in Tech Startup Program

Launches accelerator with Techstars

Disneyland could be the next Silicon Valley with its new program to jumpstart tech companies. Disney is getting into the accelerator business, sprinkling investments like pixie dust on a select…

Marvel, Hello Kitty May Have Run Afoul Children's Privacy Laws

Complaints filed with FTC are first since rules were updated

Marvel and Sanrio, two of the biggest brands in the kids online marketing space, may be in violation of online children's privacy laws. According to a watchdog group, Disney's MarvelKids.com…

Netflix Cuts a Major Deal for 4 Marvel Shows

Superheroes including recently re-acquired Daredevil coming to the streaming service

As its movie slate continues to mimic serialized TV on the big screen and ABC’s Agents of S.H.I.E.L.D. remains one of the season’s top-rated new series, Marvel Studios is cutting…

VIDEO: How to Make the Perfect Comic Book TV Show

After Comic-Con, Sam Thielman chooses his candidates for small-screen glory

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman…

Comic-Con Is No Longer Just a Nerd Fest

What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

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