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Topic: Marvel

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange,…

Stan Lee Gets a Starring Role in Audi's Short Film About His Famous Cameos

Directed by Kevin Smith

Stan Lee gets more than a bit part, for a change, in this great Audi tie-in to The Avengers, as he plays the part of the world's greatest cameo actor.…

Samsung Crafts an Avengers VR Experience You Can Try Right Now on Your Phone

72andSunny helps steer Marvel partnership with Galaxy S6

Virtual reality is great for getting closer to things. And for so many young people, it doesn't get much better than getting close to celebrity athletes and superheroes. 72andSunny's new Samsung…

Robert Downey Jr. Is Getting an Award for Reaching the MTV Generation

The top honor at the MTV Movie Awards will be presented April 12

He's a movie star who has played other movie stars. Now Robert Downey Jr. will be honored for his work at the upcoming MTV Movie Awards. Downey will receive the MTV…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Top 10 Branded Videos: Dominoes Cleverly Show How Toyota Hybrids Help the Environment

One little step at a time

Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.  The global "Toyota Dominoes" spot makes its second appearance on this…

Oh Well, So Much for The Avengers Trailer Driving SHIELD Viewership

Curses! Leak foils plans for ailing show

It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during…

Disney Acquires Maker Studios

$450 million earn-out possible on top of $500 million base

Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series…

Disney Websites May Run Afoul of Children's Privacy Laws

Privacy group raises new concerns

Disney, the world's most iconic kids brand, is under scrutiny by the Federal Trade Commission for flunking the ABCs of children's online privacy laws. The Mouse House first came under review…

The Silicon Kingdom: Disney Invests in Tech Startup Program

Launches accelerator with Techstars

Disneyland could be the next Silicon Valley with its new program to jumpstart tech companies. Disney is getting into the accelerator business, sprinkling investments like pixie dust on a select…

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