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Topic: Marvel

Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50

Mini-cans tease partnership

Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek. Adweek received a package Wednesday containing co-branded mini-cans of Coke,…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Here's the Trailer for Marvel's Jessica Jones, a Dark and Worthy Successor to Daredevil

Netflix superhero series lands Nov. 20

The Netflix-Marvel collaboration Daredevil wasn't just a gritty experiment in bringing superheroes to streaming. It was meant to usher in a wave of such shows—assuming fans liked what they saw. The…

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange,…

Stan Lee Gets a Starring Role in Audi's Short Film About His Famous Cameos

Directed by Kevin Smith

Stan Lee gets more than a bit part, for a change, in this great Audi tie-in to The Avengers, as he plays the part of the world's greatest cameo actor.…

Samsung Crafts an Avengers VR Experience You Can Try Right Now on Your Phone

72andSunny helps steer Marvel partnership with Galaxy S6

Virtual reality is great for getting closer to things. And for so many young people, it doesn't get much better than getting close to celebrity athletes and superheroes. 72andSunny's new Samsung…

Robert Downey Jr. Is Getting an Award for Reaching the MTV Generation

The top honor at the MTV Movie Awards will be presented April 12

He's a movie star who has played other movie stars. Now Robert Downey Jr. will be honored for his work at the upcoming MTV Movie Awards. Downey will receive the MTV…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Top 10 Branded Videos: Dominoes Cleverly Show How Toyota Hybrids Help the Environment

One little step at a time

Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.  The global "Toyota Dominoes" spot makes its second appearance on this…

Oh Well, So Much for The Avengers Trailer Driving SHIELD Viewership

Curses! Leak foils plans for ailing show

It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during…

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