The Martin Agency | Adweek The Martin Agency | Adweek
Advertisement

Topic: The Martin Agency

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. Grey, New York, the WPP incumbent on the account since 2010,…

July 8, 2014, 3:12 PM EDT

Ad of the Day: Oreo Tells the Tall Tale of a Mini Store Selling Oreo Minis Chromeo also gets 'Wonderfilled'

If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again. The brand that's given us cutesy jingles from artists like…

June 24, 2014, 2:36 PM EDT

For Key Brands, Georgia-Pacific Hires 4 New Agencies Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

June 13, 2014, 4:41 PM EDT

The Martin Agency Opens in London U.S.-based shop has never had an office overseas

The Martin Agency is going international. For the first time in its 49-year history, the Richmond, Va.-based agency is opening an office outside the U.S., establishing a presence in London. The shop,…

June 12, 2014, 7:52 AM EDT

What Happens When Two Creative Directors Make Their First Music Video Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

June 5, 2014, 8:26 AM EDT

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

May 20, 2014, 6:12 AM EDT

Saatchi Breaks First Work for Walmart on the Olympics Ads tout retailer's push to create U.S. manufacturing jobs

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to…

February 7, 2014, 3:45 PM EST

Arby's Finds a New Lead Agency Fallon succeeds Crispin

Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency and…

January 21, 2014, 9:59 AM EST

Mike Hughes of The Martin Agency Dies at 65 Beloved leader pens his own obituary as final blog post

Cancer has claimed another one of advertising's good guys. Mike Hughes, the patriarch, president and ultimate creative leader of The Martin Agency, died Sunday of lung cancer, some 15 years after…

December 15, 2013, 6:37 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

Advertisement