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Topic: The Martin Agency

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable Those first five seconds are key

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.…

March 2, 2015, 12:24 PM EST

Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

January 30, 2015, 7:32 PM EST

American Cancer Society Exec Hires a Shop She Worked With at Wrigley DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

January 7, 2015, 2:17 PM EST

Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial Classic spot has unforeseen repercussions

Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising…

December 22, 2014, 11:34 AM EST

The Martin Agency Replaces Cool Whip with Hummus As Kraft brand leaves, Sabra arrives

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a…

November 26, 2014, 11:29 AM EST

CarMax Picks Its Next Lead Agency Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

November 25, 2014, 3:47 PM EST

CarMax Eyes 3 Shops for Its Creative Business Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

November 18, 2014, 3:30 PM EST

There Are 4 Big Winners in Kraft's Agency Consolidation Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

November 7, 2014, 4:36 PM EST

Nestlé Spring Water Gets a New Lead Agency The same network already dreams up DiGiorno ads

FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after…

October 15, 2014, 11:16 AM EDT

Publicis N.A. Hires Julie Levin as CMO Was Chief Growth Officer at Martin

Publicis North America CEO Andrew Bruce is rounding out his new executive team with the addition of Julie Levin as chief marketing officer. Levin, who joins the agency’s flagship New…

August 19, 2014, 10:17 AM EDT

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