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Topic: The Martin Agency

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Mike Lear will work on clients like Denny's, L.L.Bean

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear…

Moen Selects Havas Chicago as Its Lead Creative and Media Agency

Brand wants to reinvent for a new generation

Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content. The faucet manufacturer's measured media spending through the third quarter was…

Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance

Martin spins off 'Flextacular' spot into '80s-style bonus clips

Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico. A 30-second "Flextacular"…

Ad of the Day: Geico's New Mom Character Is So Good, They Couldn't Do Just One Spot

Cindy Drummond gives Martin plenty of material

In The Martin Agency's latest "It's What You Do" ad for Geico, a James Bond-style super-spy takes an unexpected phone call that severely cramps his style just as the bad…

How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad

Inside The Martin Agency's 'Unskippable' work for Geico

Everything was in place to shoot something special. Geico CMO Ted Ward liked the idea so much, he had approved it immediately. ("We didn't pass this one by anybody," he would…

After 80 Years With One Ad Shop, Land O' Lakes Hires The Martin Agency

Big changes at America's top butter brand

Two months after announcing its creative review, Land O' Lakes Inc. has picked The Martin Agency as the agency of record for its dairy brands including Land O' Lakes butter…

Ad of the Day: Sea Monster Terrorizes Golf Course in Geico's New 'It's What You Do' Spot

Announcers remain unfazed

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what…

Ad of the Day: Get the Skinny on Oreo Thins in This Tech-Inspired Launch Spot

A more 'sophisticated' cookie

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

Always 'Like a Girl' wins gold, narrowly missing top prize

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix…

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