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Topic: madonna

IfOnly Sells 2,000 Experiences in Its First Year Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

July 7, 2014, 5:05 PM EDT

How Selling Out Can Help or Hurt Your Band 12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

April 9, 2014, 10:31 AM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

DanceOn's Formula for YouTube Success Online video channel enjoys large viewership

If DanceOn is any indicator, YouTube is on to something with its much-hyped $100 million, 96-channel rollout. Backed by entertainers like Madonna, DanceOn has clearly benefitted from the ties to the…

April 27, 2012, 11:09 AM EDT

Madonna Still Managing to Get Ads Banned for Being Too Sexy ABC blushes at Truth or Dare fragrance spot

It's hard to believe we still live in a world where Madonna is considered too sexy for things, but ABC blushed at the ad for her Truth or Dare fragrance…

April 3, 2012, 1:12 PM EDT

YouTube Natives Topping Big Names Early On Mom, science channels off to solid starts; eggheads, Demand Media struggle

Guess which companies are having early success as part of YouTube’s massive 96-channel rollout? The ones that have done it before. YouTube natives like Maker Studios and Vlogbrothers are off to…

February 15, 2012, 2:10 PM EST

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