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Topic: madonna

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

Here Is a List of Celebrities Who Are Already on Meerkat and Periscope

Jimmy Fallon, Madonna, Shaq, Rand Paul and many more

As we've learned throughout social media history, celebrities often drive consumer adoption of new websites and apps. Actor Ashton Kutcher and Twitter are often cited as the ultimate example of…

IfOnly Sells 2,000 Experiences in Its First Year

Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

Miley: Textbook Case of the Inevitable Teen Star Rebrand

Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

DanceOn's Formula for YouTube Success

Online video channel enjoys large viewership

If DanceOn is any indicator, YouTube is on to something with its much-hyped $100 million, 96-channel rollout. Backed by entertainers like Madonna, DanceOn has clearly benefitted from the ties to the…

Madonna Still Managing to Get Ads Banned for Being Too Sexy

ABC blushes at Truth or Dare fragrance spot

It's hard to believe we still live in a world where Madonna is considered too sexy for things, but ABC blushed at the ad for her Truth or Dare fragrance…

YouTube Natives Topping Big Names Early On

Mom, science channels off to solid starts; eggheads, Demand Media struggle

Guess which companies are having early success as part of YouTube’s massive 96-channel rollout? The ones that have done it before. YouTube natives like Maker Studios and Vlogbrothers are off to…

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