Topic: Macy’s Thanksgiving Day Parade

Why Advertisers Are So Eager for This Year's Macy’s Thanksgiving Day Parade

NBC sees stronger demand than ever

As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season.…

Here's a Look at Instagram's First Beer Ads From Stella Artois

Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

Why Broadcast TV Is So Thankful for Thanksgiving

Live shows and turkey draw people to the tube

When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched…

Macy's Thanksgiving Parade App More Than a Trial Balloon

Interactive features draw growing mobile audience

It's kind of surprising to learn that Macy's has created—for the second consecutive year—a dedicated mobile app for its Thanksgiving Day Parade instead of simply plugging features into its existing…

NBC Cooks Up Black Friday NHL Showcase

Net hypes post-Turkey Day game with parade float, Cee Lo

NBC is pulling out all the stops in support of its inaugural NHL Black Friday broadcast, promoting the game during its coverage of the annual Macy’s Thanksgiving Day Parade and…