Topic: Macy’s Thanksgiving Day Parade
Type
Macy's Thanksgiving Parade App More Than a Trial Balloon
Interactive features draw growing mobile audience
It's kind of surprising to learn that Macy's has created—for the second consecutive year—a dedicated mobile app for its Thanksgiving Day Parade instead of simply plugging features into its existing…
NBC Cooks Up Black Friday NHL Showcase
Net hypes post-Turkey Day game with parade float, Cee Lo
NBC is pulling out all the stops in support of its inaugural NHL Black Friday broadcast, promoting the game during its coverage of the annual Macy’s Thanksgiving Day Parade and…
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