Macy’s Thanksgiving Day Parade | Adweek Macy’s Thanksgiving Day Parade | Adweek
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Topic: Macy’s Thanksgiving Day Parade

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Macy's Thanksgiving Parade App More Than a Trial Balloon Interactive features draw growing mobile audience

It's kind of surprising to learn that Macy's has created—for the second consecutive year—a dedicated mobile app for its Thanksgiving Day Parade instead of simply plugging features into its existing…

November 21, 2012, 1:08 PM EST

NBC Cooks Up Black Friday NHL Showcase Net hypes post-Turkey Day game with parade float, Cee Lo

NBC is pulling out all the stops in support of its inaugural NHL Black Friday broadcast, promoting the game during its coverage of the annual Macy’s Thanksgiving Day Parade and…

November 21, 2011, 5:25 PM EST

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