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Topic: Jerry Cerasale

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated]

Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

DMA Hires New Top Lobbyist

Peggy Renken Hudson joins DMA at "crucial time" for the industry

The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the…

Direct Marketers Crank Up Lobbying Campaign

Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

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