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Topic: Grey New York

New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

U.S.'s top performers explain their success

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring…

Grey Group Wants to Turn Innovative Ideas Into Businesses

Volvo's Life Paint a prime example

Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue. To do this, the New…

Kevin Bacon Humorously Promotes Eggs Again, This Time by Singing With His Brother

Grey’s latest campaign for the American Egg Board

Last year, the American Egg Board belatedly recognized that the best complement for eggs is bacon (actor Kevin Bacon, that is). But just as two heads (or in this case, eggs)…

NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

Text messages tell the whole story

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic…

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Why some brands have opted to ‘ambush’ the game

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather,…

Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does…

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

Looking back at Adweek's Global Agency of the Year

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is…

Grey New York Makes a Splash in the Talent Pool with New TLC Unit

Department will handle casting and talent management

Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management. The agency started Grey TLC—or Talent, Licensing and Casting…

Grey Picks Creative Who Worked on Taco Bell and Old Spice to Lead Its Volvo Account

Deutsch L.A., W+K veteran Matt O'Rourke relocates to New York

Grey, which the Cannes organization just named as its 2015 North American Agency of the Year, has signed a new executive creative director to lead its Volvo account in New…

Grey New York's New Chief Strategy Officer Will Help Integrate Creativity and Technology

Jonathan Lee brings track record of success

Starting today, Jonathan Lee is the new chief strategy officer at Grey New York. Lee joins the agency from Huge, where he spent three years as global managing director of planning…

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