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Topic: Grey New York

Check Out These Cool Nature-Monument Mashups in New Campaign for National Park Service

Grey works to redefine 'park'

Grey New York is doing some fancy Photoshop work to highlight the glory of American nature and monuments in a compelling new outdoor and print campaign for the National Park…

In Centennial Campaign, Grey N.Y. Offers New View of America's National Parks

It's not just about geysers and canyons

It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School.…

The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence

Based on an actual 911 call

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public…

Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads

'Greatest Interception Ever' shifts spotlight onto inspirational people

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called…

Canon’s New Camera Ads Focus on People, Not Products

Digital campaign aims to recapture market share

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting…

Canon Asks Celebrities to Photograph Their Hometowns

Donnie Wahlberg, Michael B. Jordan and Joel McHale highlight their cities

Canon is inviting Joel McHale to join fellow actors Donnie Wahlberg and Michael B. Jordan in photographing their hometowns for its PIXMA PRO campaign.   The celebrities-turned-photographers will be participating in the…

Publicis Kaplan Thaler Wins Red Lobster

Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

New Logo Reintroduces the National Park Service

Public engagement campaign aims to reach millennials

The National Park Service’s 100-year anniversary isn’t until 2016, but it's celebrating early by getting a face-lift for its logo. It’s all part of a new campaign rolling out in…

Grey N.Y. Cuts 4% of staff

Laying off 45-60 people

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January. While the WPP agency has been on a…

Grey N.Y. Adds Top Creative Teams

New hires from Anomaly, TBWA, Goodby

It’s been a good year for Grey New York with new business wins like Gillette, and the agency is bolstering its creative ranks by making new top hires from Anomaly,…

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