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Topic: Google

Apple, Amazon and Google Go After Business Customers To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

August 26, 2014, 3:21 PM EDT

Amazon Sponsored Links Seen as Direct Threat to Google AdWords E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

August 25, 2014, 3:57 PM EDT

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry 'My grandma clicks dirty'

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a…

August 20, 2014, 11:41 AM EDT

Leaked Screenshots Reveal Upcoming YouTube Music Service Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

August 19, 2014, 4:40 PM EDT

Uber's Delivery Play Shows Logistic Brands Are Under Attack UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

August 19, 2014, 12:50 PM EDT

Facebook Tests 'Satire' Tag to Help Users Identify Fake News Should lead to fewer freakouts over The Onion

Facebook wants to make sure its users are not only well-informed but feel smart, too. The social networking giant is experimenting with a “satire” tag for the related articles in a…

August 18, 2014, 2:43 PM EDT

Yahoo's Self-Service Ads Reportedly to Include Premium Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

August 15, 2014, 11:34 AM EDT

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges Half of publishers are still figuring it out

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle…

August 13, 2014, 10:34 AM EDT

Square Pitches Digital Booking Service to SMBs And continues to diversify services

Square today took another step toward diversification, debuting a booking service called Square Appointments that's aimed at small-and-medium-sized businesses such as salons and personal trainers. SMBs can implement a booking button…

August 11, 2014, 4:55 PM EDT

Seasonal Ads on Facebook Are More Effective Than Google's Data show big lifts for Back to School and holidays

Back To School and holiday season shoppers are more likely to click on seasonal ads on Facebook ads than on Google, according to Marin Software analysis.  Marin aggregated data from $6…

August 11, 2014, 3:54 PM EDT

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