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Topic: Europe

Reebok Offers 1-Year Fitness Package to Whoever Gets the Biggest Reebok Tattoo 1-day contest in Sweden has $5,800 prize

Reebok is offering fitness junkies a chance to earn a yearlong sponsorship deal worth about $5,800, with a major catch: the prize will only go to the fanatic who gets the…

August 14, 2014, 9:33 AM EDT

WWII Video Game Will Pause for 1 Minute Today to Remember the Warsaw Uprising Enemy Front marks battle's 70th anniversary

A video game set amid the resistance to Adolf Hitler's war machine and played globally 24/7 will pause for 60 seconds today to commemorate the 70th anniversary of World War…

August 1, 2014, 12:00 PM EDT

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

July 29, 2014, 10:28 AM EDT

Bosch Breaks Into People's Homes in What We're Supposed to Believe Is a Real Stunt Prankvertising's not even trying anymore

Recent years have seen a slew of hidden-camera prank ads, and many of them are of dubious authenticity. But this new effort from Bosch in Belgium might take the prize…

July 16, 2014, 11:08 PM EDT

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

July 15, 2014, 11:16 AM EDT

Galactic Empire Turns Frankfurt Airport Into a Fully Armed, Operational Battle Station Fan video stokes excitement for next Star Wars film

The Empire might not be running the galaxy anymore, but it seems to be doing a stellar job running an airport in Germany.  With more than 1 million views already (likely…

July 7, 2014, 11:55 AM EDT

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

July 2, 2014, 4:03 PM EDT

Droga5 Gets Into the Car Space Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

June 27, 2014, 1:57 PM EDT

Watch Every Flight Across the North Atlantic in One Mesmerizing Video Air traffic service brings daily data to life

Here's your dose of mind-boggling data for the day: a stylish and hypnotic video depicting every daily flight across the North Atlantic.  Created as a promotional video for NATS, the U.K.'s…

June 25, 2014, 9:08 AM EDT

Creepy Ads Ask, Do You Know What Your Kids Are Finding Online? Few children tell adults, advocacy group says

Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online. The online and print campaign, for child-safety nonprofit Innocence in Danger, features images…

June 24, 2014, 1:45 PM EDT

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