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Topic: Duracell

Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic Youngest pair to row all the way

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the…

April 17, 2014, 10:15 AM EDT

Brand Apps Need to Provide a Utility to Stay Visible And it isn’t all about coupons

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.…

February 3, 2014, 11:04 PM EST

Adweek's Top 5 Commercials of the Week: Jan. 10-17 Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

January 17, 2014, 8:23 AM EST

The Best (and Worst) Brand Extensions Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

February 4, 2013, 3:56 AM EST

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Portrait: Digital Pulp An ad agency that seeks to juice technology in all kinds of ways for its clients

Specs Who (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producer What Digital ad agency Where New York offices Digital Pulp was founded…

December 13, 2012, 6:22 AM EST

Eyes of the Storm Outlets hustle to cover Sandy, with digital, social taking the lead

Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…

November 5, 2012, 12:01 AM EST

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