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Topic: Digital Spend

Type
Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads Mobile messages outperform online but prices lag

A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…

January 15, 2013, 7:00 AM EST

Mobile Grabs 20% of Facebook Ad Spend Android out-earns iPhone, per Kenshoo Social study

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on…

January 7, 2013, 2:08 PM EST

CMO Council Report: Marketing Budgets on the Upswing Execs eye big increases in digital spend, while TV growth could slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…

December 13, 2012, 12:16 PM EST

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