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Topic: Deutsch

GNC Finds a New Lead Agency

Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

Y&R Lands Microsoft B-to-B Assignment

Deutsch, Crispin also pitched

Young & Rubicam has won a pitch to develop Microsoft's next b-to-campaign, business which has been handled by Deutsch, which also competed for the latest initiative along with Crispin Porter…

The 10 Most Watched Ads on YouTube in 2013

These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

Tree-Top Ornament Who's Seen It All Finally Gets to See Netflix Streaming This Holiday

Deutsch/LA spot spans 34 years

Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn. In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a…

Deutsch Back on J&J Roster With Acuvue

Past client link

Past client connections at Johnson & Johnson paid off for Deutsch as it picked up Acuvue from corporate Interpublic sibling McCann Health. Ashley McEvoy, who was named company group chairman of…

Go Daddy Promises No More Sleazy Super Bowl Ads

'We've matured,' says the CMO, as they prep two :30s

A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game. The Web-hosting company said Thursday that it…

Lowe Name Returns to New York

Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

The Roadblocks of Native Advertising

Clients and agencies need to get out of the way

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But…

YouTube's 10 Most-Watched Ads in September

Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

Kerry Keenan Replaces DiNoto at Deutsch

New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who…

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