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Topic: Dentsu

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

March 9, 2014, 8:58 PM EDT

Sarah Hofstetter Is 360i's New Global CEO as Bryan Wiener Steps Down 39-year-old is elevated from U.S. chief

Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity.…

February 12, 2014, 11:31 AM EST

Reckitt Benckiser Expands Its Media Agency Roster Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

December 17, 2013, 10:51 AM EST

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Publicis Groupe Team Wins Chase's Digital Business Pitch was a battle among 4 holding companies

A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources. The account is massive, with revenue estimated…

October 14, 2013, 11:37 AM EDT

Mcgarrybowen Adds Chief of Staff Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

September 6, 2013, 4:50 PM EDT

Brandon Cooke Promoted to CMO at mcgarrybowen Network plans two more offices

Brandon Cooke has been promoted to global chief marketing officer at mcgarrybowen, a new position at the Dentsu agency. Cooke, 33, has been with mcgarrybowen since March 2010 and most recently…

July 17, 2013, 10:06 AM EDT

Carat Hires Chief Strategy Officer for U.S. Michael Epstein joins from Mindshare

Carat has hired Michael Epstein, a 13-year veteran of Mindshare, to fill the position of chief strategy officer for the U.S., a new title. Epstein, who started on May 28, will…

June 6, 2013, 3:56 PM EDT

360i Exports Agency Brand to Canada Teams up with sister shop DentsuBos to open second outpost abroad

U.S. digital agency 360i is continuing its international push, leveraging parent network Dentsu to launch its second outpost abroad. After testing in Canada in recent months, the agency today formally opened…

May 29, 2013, 7:53 PM EDT

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