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Topic: Crest

Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad

Yeah, you can imagine how that goes

We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults…

P&G Wants to Shelve Up to 100 Brands

Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1

Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

Ad of the Day: The Year's Meanest, Funniest, Grossest, Cutest Halloween Spot

Crest and Oral-B punk kids

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a…

Wieden, Beyond 'Halftime'

A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…

P&G's Olympics Routine Goes Big on Digital

Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

Tide Suits Up With the NFL

Procter & Gamble brand cleans up with the league’s 32 teams

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…

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