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Topic: Creative

Fast Chat: Tom Doctoroff JWT's China chief on culture, communism and China's modern consumer

Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater China CEO is a Mandarin speaker who has lived on…

June 7, 2012, 11:50 AM EDT

Karlsson and Dahlqvist Move to Global Roles at McCann Erickson Bryan and Murphy replace them as co-CCOs for N.Y. office

Linus Karlsson and Andreas Dahlqvist have new roles at McCann Erickson: Karlsson is now chief creative officer, global brands while his Swedish compatriot is deputy CCO, global brands.  Karlsson had previously…

May 31, 2012, 5:40 PM EDT

Mullen to Open in S.F. Office will initially be a talent hub for Boston HQ

San Francisco, a beleaguered market for industry creatives, is getting a vote of confidence from across the country. Mullen is opening a Bay Area talent hub to work on marketers at…

May 21, 2012, 4:21 PM EDT

BFG9000 Lands Unilever Food Brands Ragú, Bertolli among the new accounts

Gerry Graf’s startup agency is not looking so small anymore. Barton F. Graf 9000 has won six Unilever U.S. food brands: Ragú, Bertolli, Skippy, Wish-Bone, P.F. Chang’s and new Mexican…

May 14, 2012, 1:10 PM EDT

Dell Moves Consumer Advertising to Y&R Account is back in WPP fold

Dell is moving its consumer advertising back into the WPP Group fold: Young & Rubicam will now handle the business awarded to Sid Lee some 15 months ago. The Montreal…

May 10, 2012, 3:58 PM EDT

Annual Report Only Visible In Sunlight Wins One Show Design 'Solar-powered document' from Serviceplan Gruppe takes Best in Show

Munich-based agency Serviceplan Gruppe took Best in Show at the 2012 One Show Design awards Monday evening, for the Solar Annual Report — a document whose printed contents were only visible…

May 7, 2012, 8:59 PM EDT

WPP Chief Sorrell Is 'Appalled' by Y&R Falklands Olympics Spot Politicizes London sports event

WPP is facing a U.K. media firestorm over a Falklands Olympics ad produced by its Y&R Buenos Aires office on behalf of Argentina. The spot, which just aired on the…

May 4, 2012, 4:22 PM EDT

BofA Selects WPP Agency Team as Global Creative Lead Hill Holliday given expanded duties

WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed. In…

May 3, 2012, 4:33 PM EDT

Cannes Festival Is Sweet on Mars Snickers' marketer named Advertiser of the Year

A marketer that traditionally eschews the limelight will find itself center stage this year when the ad industry gathers in the South of France. Mars, the company behind brands like…

May 3, 2012, 11:15 AM EDT

Big Fish, Small Ponds A look at small agencies across the nation that are proudly serving local clients

Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…

April 25, 2012, 6:04 AM EDT

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