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Topic: Coca-Coca

Sponsors Line Up for BET Awards, 'the Biggest Entertainment Weekend in Black America'

Verizon Periscopes the red carpet

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and…

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

Putting his music where his money is

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Sharing is caring

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden +…

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

Brand of the Day: Coca-Cola's Fairlife Milk Vows to Move On From Racy Ads

Pin-up girls deemed sexist

It was only been a matter of time before Coca-Cola got into the dairy game. It's already conquered soda, sports drinks, water and juice. And if you're going to rule the…

Coca-Cola Names New CMO as Profit Tumbles

2 days after Q3 earnings

The Coca-Cola Co. has reached within its Spanish-Portuguese operations and named Marcos de Quinto as chief marketing officer, replacing Joseph Tripodi following lagging sales. The news comes after Atlanta-based Coca-Cola's inadequate…

Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad

Follow the red balloon

Coca-Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl…

Adweek's Top 5 Commercials of the Week: May 9-16

Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

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