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Topic: Coca-Coca

Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics

Ogilvy & Mather spots feature 79 global athletes

The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016…

Famed Adman Bill Backer, Best-Known for Coca-Cola's 'Hilltop,' Dies

Legendary creative was 89

Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89. He is…

Fox Finds the Perfect Sponsor for Its 1950s-Era Grease Revival: Coca-Cola

Product placements aplenty in Sunday's live musical

Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered…

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Despite Fogle fallout, new exec says it's 'exciting time' for the chain

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.  Tripodi replaces Tony Pace, who announced this…

Coca-Cola Brings Back This Classic 'Mean Joe' Commercial for Nascar Race

Greene relives the ad that changed his image

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and,…

Sponsors Line Up for BET Awards, 'the Biggest Entertainment Weekend in Black America'

Verizon Periscopes the red carpet

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and…

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

Putting his music where his money is

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Sharing is caring

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden +…

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

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