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Topic: Carnival

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations

Expanding marketing reach as well

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating…

Zucker's Changes at CNN Are Already Bearing Fruit

Walls between shows come down

The good ship CNN is riding a little higher on the waves. After months of plummeting ratings and a high-profile game of C-suite musical chairs, the original cable news network…

Carnival Searches for Media Agency

Incumbent Havas Media isn't defending

Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't…

Marketers: Carnival Needs a Great PR Video—Now

Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

Poll: Cruise Ship Vacay Not Such A Hot Idea

A quarter of future cruise goers are expressing 'high level of concern'

Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would…

Arnold crafts virtual aquariums for Carnival

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you…

Carnival dreams of a better, pantsless world

I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of…

Carnival enlists fun director who directs fun

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense,…

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