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Topic: Carnival

Marketers: Carnival Needs a Great PR Video—Now Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

February 15, 2013, 2:00 PM EST

Poll: Cruise Ship Vacay Not Such A Hot Idea A quarter of future cruise goers are expressing 'high level of concern'

Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would…

January 24, 2012, 6:20 AM EST

Arnold crafts virtual aquariums for Carnival

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you…

March 11, 2009, 1:42 PM EDT

Carnival dreams of a better, pantsless world

I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of…

February 11, 2009, 8:15 AM EST

Carnival enlists fun director who directs fun

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense,…

January 27, 2009, 9:36 AM EST

Carnival letting towel animals do the talking

I had no idea that "towel animals" were such a big part of Carnival cruises until this week, when the company unveiled a new Web-video series (running now on ABC.com…

October 24, 2008, 9:39 AM EDT

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