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Topic: Carnival

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations Expanding marketing reach as well

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating…

February 16, 2014, 11:50 PM EST

Zucker's Changes at CNN Are Already Bearing Fruit Walls between shows come down

The good ship CNN is riding a little higher on the waves. After months of plummeting ratings and a high-profile game of C-suite musical chairs, the original cable news network…

July 10, 2013, 8:38 AM EDT

Carnival Searches for Media Agency Incumbent Havas Media isn't defending

Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't…

May 30, 2013, 1:22 PM EDT

Marketers: Carnival Needs a Great PR Video—Now Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

February 15, 2013, 2:00 PM EST

Poll: Cruise Ship Vacay Not Such A Hot Idea A quarter of future cruise goers are expressing 'high level of concern'

Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would…

January 24, 2012, 6:20 AM EST

Arnold crafts virtual aquariums for Carnival

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you…

March 11, 2009, 1:42 PM EDT

Carnival dreams of a better, pantsless world

I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of…

February 11, 2009, 8:15 AM EST

Carnival enlists fun director who directs fun

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense,…

January 27, 2009, 9:36 AM EST

Carnival letting towel animals do the talking

I had no idea that "towel animals" were such a big part of Carnival cruises until this week, when the company unveiled a new Web-video series (running now on ABC.com…

October 24, 2008, 9:39 AM EDT

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