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Topic: Cannes

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

July 2, 2014, 4:03 PM EDT

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

The Slide That Launched a Thousand Arguments at Cannes R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

June 27, 2014, 1:43 PM EDT

This British Ad With a Grumpy Ogre Turns Out to Be Monstrously Sweet A sudden change of heart

"Simon the Ogre," a two-minute mini-epic commercial from agency Beattie McGuinness Bungay, was popular in the U.K. earlier this year but went largely unnoticed in the U.S. before winning a…

June 26, 2014, 11:15 AM EDT

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video] Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

June 25, 2014, 3:12 PM EDT

The World's 26 Best Commercials of 2013-14 The Grand Prix and gold Lion winners from Cannes

Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes…

June 24, 2014, 11:17 AM EDT

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

June 23, 2014, 5:26 PM EDT

Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes Obama and Mourinho's words are music to your ears

One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is…

June 23, 2014, 3:47 PM EDT

The World's 17 Best Print Campaigns of 2013-14 The Grand Prix and gold Lion winners from Cannes

With the 2014 Cannes Lions festival now over, we're going to spend a few days recapping some of the winners you might not have seen. We're going to start with…

June 23, 2014, 12:40 PM EDT

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