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Topic: Cannes

Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them Because it's 'cheaper than severance'

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of…

February 23, 2015, 11:55 AM EST

Is Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising? Festival responds to DDB Sydney's idea

A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that…

February 19, 2015, 11:56 AM EST

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

February 11, 2015, 12:00 AM EST

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

January 5, 2015, 4:44 PM EST

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

July 2, 2014, 4:03 PM EDT

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

The Slide That Launched a Thousand Arguments at Cannes R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

June 27, 2014, 1:43 PM EDT

This British Ad With a Grumpy Ogre Turns Out to Be Monstrously Sweet A sudden change of heart

"Simon the Ogre," a two-minute mini-epic commercial from agency Beattie McGuinness Bungay, was popular in the U.K. earlier this year but went largely unnoticed in the U.S. before winning a…

June 26, 2014, 11:15 AM EDT

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video] Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

June 25, 2014, 3:12 PM EDT

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