Topic: behaviorally targeted advertising
Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics…
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…
The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it. Called Ad…
Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown…
Privacy groups advocating more stringent regulations for marketing to children online and on mobile devices released a study today showing that parents and other adults overwhelmingly agree with them. Many of…
Nielsen’s been fairly busy attempting to connect the dots between TV and online advertising. Today, the research firm is announcing Nielsen Online Audience Segments—TV Viewing, a program that’s designed to…
The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. They…
Like a lot of things in Washington, policy doesn't always match up with practice. On the one hand, lawmakers and regulators ponder what policies should be adopted around privacy and…
Seven companies from the online data targeting world were urged to modify the way they inform consumers and enable them to opt-out of behavioral ads in order to conform to…
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the…
