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Topic: Association of National Advertisers

Fewer Than a Quarter of Marketers Have Used Programmatic Buying They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

September 3, 2014, 8:40 AM EDT

ANA Is Assessing the Extent of Digital Ad Fraud 30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

July 14, 2014, 11:59 AM EDT

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

April 22, 2014, 11:00 AM EDT

Tax Reform Lawmaker Dave Camp Won't Seek Re-Election But that doesn't mean limits to ad deduction is dead

Rep. Dave Camp (R-Mich.), chairman of the House ways and means committee and the lawmaker pushing tax reform, won't seek re-election, putting one of the most powerful positions in Congress…

March 31, 2014, 7:07 PM EDT

U.S. to Turn Over Control of the Internet Icann will begin work on the transition later this month

The United States will begin a process to relinquish its administrative control over of key function of the Internet by September 2015, federal officials said late this afternoon. Since the Internet…

March 14, 2014, 7:52 PM EDT

Advertisers Give White House Meeting High Marks Participants say government wants to preserve data-driven economy

It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of…

March 14, 2014, 9:42 AM EDT

Limit to Ad Tax Deduction Is in Rep. Camp's Tax Reform Package Provision has small concession for small advertisers

Rep. Dave Camp (R-Mich.), the outgoing chairman of the House Ways and Means Committee, unveiled his tax reform package Wednesday, and the bad news for the advertising and media industries…

February 26, 2014, 2:29 PM EST

Wyden Is the Senator to Watch on Ad Tax Deduction 'He prides himself on being an iconoclast'

The fate of the advertising tax deduction on the Senate side now rests with Ron Wyden (D-Ore.), who was officially confirmed by the Senate as chairman of the powerful finance…

February 14, 2014, 10:07 AM EST

Icann: Brands Are at Risk of Domain Abuse With New Top Level Domains Advertisers: That's exactly what we said when you started this

Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse,…

February 7, 2014, 2:02 PM EST

Ad Lobby Releases New Data to Combat Threat to Ad Tax Deduction Fears reform could still hurt advertisers and media

Broad tax reform may be a long shot in Congress, but the advertising community is still nervous about proposals to limit the advertising tax deduction. Until the threat is killed…

January 14, 2014, 4:02 PM EST

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