Topic: Arbitron
Type
The New CNN Gets Into the Big Data Game
Will anyone buy against it?
CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is…
Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities
Multiplatform radio and TV engagement a priority
Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today. The deal, which is…
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