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Topic: Advertising

Oh, the Humanity! When Brands Become Publishers Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

May 15, 2012, 9:05 PM EDT

Comcast Files Patent to Halt DVR Ad-Skipping Technology offers advertisers opposite of Dish Network's Ad Hop feature

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…

May 14, 2012, 1:34 PM EDT

Internet Week Brings Together the Brains, the Tech Sessions, conferences kick off Monday throughout NYC

Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…

May 8, 2012, 5:01 PM EDT

Ad World Gears Up for Creative Week Panels, awards shows start Monday

Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning. A roster of industry bigwigs will be…

May 4, 2012, 1:48 PM EDT

Punch Media Wants to Redefine Tablet Advertising App partners with Tribeca Film Festival on first sponsored app

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…

April 26, 2012, 1:46 PM EDT

Big Fish, Small Ponds A look at small agencies across the nation that are proudly serving local clients

Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…

April 25, 2012, 6:04 AM EDT

Much More Than 'Mad Men' Adman Andrew Cracknell looks beyond the clichés to the creative revolution

Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the creative revolution that upended the New York City ad industry…

March 19, 2012, 6:11 AM EDT

Fear Factor: Feds Launch New Anti-Smoking Campaign Ads mimic blocked tobacco warning labels

Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…

March 16, 2012, 10:12 AM EDT

Advertisers Move to Drop Radio Host 20 reported to have pulled the promo plug as Rush Limbaugh’s scandal persists

More than 20 advertisers have now reportedly run from Rush Limbaugh after his apology to Georgetown student Sandra Fluke failed to quell the media firestorm that was sparked by the…

March 6, 2012, 3:39 PM EST

FDA's New Cigarette Warning Labels Ruled Unconstitutional Labeling went beyond factual and neutral warnings

The federal government is going to have to find another way to scare smokers. A federal district court judge yesterday ruled unconstitutional the 36 graphic cigarette warning labels that manufacturers would…

March 1, 2012, 10:16 AM EST

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