What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers

Pokemon and Birkenstock are still in style

Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on back-to-school shopping, marketers…

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Partners with electronic musician Goldroom

Bacardi Most people know Google Chrome's incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little…

Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics

Ramps up coverage with search, maps and mobile

Google is bringing its team of tech offerings to the 2016 Olympics this month in hopes of winning part of the online action. Just in time for the summer games, which…

Google's Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges

Up 19 percent since last year

Google is still the primary moneymaker for parent company Alphabet. During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion…

Infographic: What Type of Olympic Content Is Most Popular on YouTube?

You don't have to be a sponsor to get views

The 2016 Summer Olympics in Rio haven't even begun, and there are already 7.8 billion views of Olympic content existing on YouTube. Of course, that number dates a lot farther…

Google Launches Smarter, More Visual Ads Timed for Holiday Shopping

'Showcase Shopping' ads give retailers a boost in search

                 Showcase Shopping ads could help connect consumers' vague searches with retail products.  Ahead of the holiday shopping season, Google is working to create more visual products for…

Google Wants to Give You Better Control Over the Personalized Ads You See

And track users' search activity more across devices

Google is changing the way it stores the information it collects while also giving users the ability to update their privacy settings. The search engine giant is introducing a feature that…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…