Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

Why Alphabet May Spell Good News for Google's Brand

But will it expose underdeveloped projects?

Late Monday afternoon, Google shook up the tech landscape by changing the name of its corporation to Alphabet. Its core advertising and media business—which includes YouTube, digital advertising, Maps and…

YouTube's Top Advertisers Increased Their Spending by 60% in Q2

Google's earnings thrill investors

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following. YouTube's mobile users…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

Online Ads for High-Paying Jobs Are Targeting Men More Than Women

New study uncovers gender bias

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men. Researchers from Carnegie Mellon University said their study looking at online…

Did Google and Red Robin Just Make a Banner Ad That's Actually Cool?

Terminator fans may think so

Banner ads are pretty much the bane of every digital consumer's existence. So, it's no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually…

Tragedy Strikes Cannes as Google Exec Dies in an Accident

Details are currently few, though

An accident took the life of a Google executive at the Cannes Lions festival this week, though the individual's name hasn't been released and other details about the incident are…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…