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Do You Accidentally Thumb Over Ads All the Time? Google's Working on That

Cutting back on all the extraneous mobile clicks

Everyone with a smartphone has accidentally thumbed over an ad they had absolutely no interest in seeing. Google wants to do something about it, while improving the user experience as…

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016

Even Big Bird took the stage to tout digital video

YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded…

These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

BBDO San Francisco mashes up data and creativity

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

Google Says These 5 Food Trends Are Sweeping America

Turmeric is in, rainbow bagels are out

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America. When it comes to learning new recipes, it's no surprise that everyone's…

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads

Early tests claim to boost ad recall

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run…

Google's Parent Company Alphabet Inc. Misses Q1 Earnings Estimates

Total revenue for the quarter up 17%

Google parent company Alphabet Inc. reported $4.1 billion in net income for the first quarter of 2016, up from $3.5 billion during the same period last year, but failed to…

With These Products, Google Is Beefing Up Its Push Into TV

How the company is helping keep the medium alive

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338…

Gmail's April Fools' Joke Causes Many Users to Send Inappropriately Goofy Messages

'Mic Drop' may have cost one person a job

     Google's April Fools' Day joke went awry and may have cost someone a job.   Next to the "Reply" button in Gmail, the digital giant added a "Mic Drop" button, which…

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