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Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

Google, Local News Sites Create Private Exchange Daily News, McClatchy among ad partners

Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications. The participants formed a private exchange…

February 24, 2014, 12:43 PM EST

Google's Spider.io Acquisition Boosts Anti-Fraud Team Looks to clean up video, display ad activity

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team…

February 21, 2014, 11:37 AM EST

How the Rich Spend Their Money Luxury marketers, take note

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year…

February 18, 2014, 11:33 PM EST

New Report Says How Much Advertising Is Going to Piracy Sites $227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

February 18, 2014, 6:00 AM EST

Social Sponsorship Company Izea Raises $12M in New Funding 7-year-old company connects brands with 'influencers'

Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million…

February 12, 2014, 6:00 AM EST

Many Florists Barely Break Even on Valentine’s Day Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

February 10, 2014, 10:09 PM EST

Google's New Real-Time Audience Measurement Is a Brand Play Teams with comScore to enhance DoubleClick tools

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick…

February 10, 2014, 5:50 PM EST

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