I really regret doing this," Hillary Clinton declares about halfway through her new Between Two Ferns interview with Zach Galifianakis. But of course, that's more than a bit disingenuous, as the five-and-a-half minute video below will surely prove to be among her best bits of marketing for the upcoming presidential election.
FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again.
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
One of the best things about Between Two Ferns is how the guests have to plug their projects in the least comfortable way possible—indeed, while getting showered with insults.
GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several months.
When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads debuted, per comScore.
UPDATED: Turner's Adult Swim has greenlit five new series, including a show from retired heavyweight boxer Mike Tyson called Mike Tyson's Mysteries, from Warner Bros. Animation (Warner Bros. owns Turner). Community creator Dan Harmon also got a pick up for new series Rick and Morty, a show about a scientific genius and his nephew, who is not a genius.
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr. (Happy Endings) and featuring writer
The rash of digital NewFront presentations over the past few weeks seems to indicate that there's money in Web video, there's serious money in TV and everybody in digital media wants more.