Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads
Brand Marketing
The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts [...]
What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?
Brand Marketing
From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors.
Yoplait Lite Spot Pulled Over Eating-Disorder Concerns
Creativity
General Mills has pulled this Yoplait Lite commercial after the National Eating Disorders Association voiced concerns that it could upset folks struggling with such issues.
Yoplait Light proves men can eat yogurt too
Creativity
Yoplait Light has a follow-up to that annoying commercial where the stereotypical blundering husband roots through the fridge like a total derp, unable to figure out that the delicious deserts [...]