What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?

Guess the flavor

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From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something new,” said Kazia Jankowski, associate culinary director at marketing firm Sterling-Rice Group. “We increasingly find restaurants and food companies breaking the rules around traditional food flavors, forms and experiences as a way of expressing themselves.”

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