Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local and artisanal color gets involved in productions like this. If you never have before, that's fine; it's usually hidden in the background. Not this time.
Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.