Yellow Pages

France’s Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local and artisanal color gets involved in productions like this. If you never have before, that's fine; it's usually hidden in the background. Not this time. 

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.

YP CEO: We Were ‘Mobile First’ Before It Was Cool

David Krantz took the reins as YP CEO in 2012, when the

Yext Raises $50 Million

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today.“This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.

Yelp, YP Partner in Local Advertising Deal

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.

Yellow Pages full of honorable superheroes

TM Advertising's latest spots for Idearc's Superpages and Verizon Yellow Pages, which characterize the small-businesses owners found in those publications as caped crusaders, raise many questions. 1) Why would I […]