Here's a gum for people who feel they've bitten off more than they can chew. Wrigley's Orbit is rolling out a new campaign tagged "Time to Shine," a shift from the brand's familiar "Just brushed clean feeling" to something more aspirational. "The idea is that when you have a clean mouth or fresh breath, you feel more confident," John Starkey, regional vice president of marketing at Wrigley Americas, tells AdFreak. "The scripts are a celebration of what can happen when you feel ready to take on your 'Time to Shine' moment."
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game.
Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1.
Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous enough to nab 10.1 million total viewers and a 7.8 rating among people 12-34 (the network's target demo).
Wrigley is entering the energy gum market with its new Alert Energy Caffeine Gum brand, targeting 25-to-49-year-olds who, per the company, "want a portable product that lets them control their caffeine intake."
The Serenading Unicorn is a two-timing bastard! Or is he? Sarah Silverman has been known to overreact in the past, and that suggestive text on her furry boyfriend's phone could've […]
As if the bizarre dude-ranch-themed music video for Devo’s “Whip It” weren’t absurd enough to begin with, agency EVB covers the classic in the latest edition of its “Serenading Unicorn” […]
Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around a neighborhood […]