Wrigley’s ‘Serenading Unicorn’ covers Devo

As if the bizarre dude-ranch-themed music video for Devo’s “Whip It” weren’t absurd enough to begin with, agency EVB covers the classic in the latest edition of its “Serenading Unicorn” campaign for Wrigley’s Juicy Fruit gum. Lip-syncing YouTube sensation Keenan Cahill co-stars in the spot. (Sorry, 50 Cent isn’t in this one.) The line leading from this video to chewing gum seems perhaps even thinner than in earlier installments, but that’s not really the point: They’re clearly just chasing that other mythical beast known as viral appeal. Via AgencySpy.

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@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.