Chris Brown, Wrigley might not last forever

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Yesterday, following serious allegations that Chris Brown beat the snot out of his outrageously hot girlfriend Rhianna right before the Grammy Awards, causing both of them to cancel their performances, Wrigley's Doublemint Gum said it was suspending Brown's Doublemint ad and all the marketing involved until this mess gets cleared up. The commercial, posted above, which had been running since August, actually aired during the Grammys. Wrigley isn't dropping Brown outright; it's just waiting to see what happens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in