Orbit Gum Gets Surprisingly Earnest in Aspirational ‘Time to Shine’ Ads by BBDO
Creativity
Here's a gum for people who feel they've bitten off more than they can chew. Wrigley's Orbit is rolling out a new campaign tagged "Time to Shine," a shift from [...]
Wrigley Rolls Out Caffeinated Gum ‘Alert’
Brand Marketing
Wrigley is entering the energy gum market with its new Alert Energy Caffeine Gum brand, targeting 25-to-49-year-olds who, per the company, "want a portable product that lets them control their [...]
Sarah Silverman develops taste for unicorn
Creativity
The Serenading Unicorn is a two-timing bastard! Or is he? Sarah Silverman has been known to overreact in the past, and that suggestive text on her furry boyfriend's phone could've [...]
Wrigley’s ‘Serenading Unicorn’ covers Devo
Creativity
As if the bizarre dude-ranch-themed music video for Devo’s “Whip It” weren’t absurd enough to begin with, agency EVB covers the classic in the latest edition of its “Serenading Unicorn” [...]
Orbit’s roaming mouth is bit of a clean freak
Creativity
Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around a neighborhood [...]
Chris Brown, Wrigley might not last forever
Creativity
Yesterday, following serious allegations that Chris Brown beat the snot out of his outrageously hot girlfriend Rhianna right before the Grammy Awards, causing both of them to cancel their performances, [...]