If Iran Sanctions Lift, Will Ad Companies Rush In?
Brand Marketing
Sir Martin Sorrell, the WPP chief, has called Iran the last great, untapped market for growing his business.
SC Johnson Bundles Media Buying at PHD
Brand Marketing
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
WPP’s Martin Sorrell Says Netflix Needs Ads to Pay for Original Content
Brand Marketing
Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently [...]
WPP’s Q1 Revenue Was Up 8%, but Holding Company Expects a ‘Demanding Year’ Ahead
Brand Marketing
The ad industry's largest holding company said its first-quarter profits for 2015 are "well above target" but admitted, "2015 looks to be another demanding year."
WPP Digital Leader Mark Read Takes the Reins of Wunderman
Brand Marketing
Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities [...]
S.C. Johnson Moves Global Media Planning to New Agency
Brand Marketing
S.C. Johnson is consolidating its global communications planning business at PHD, sources said.