WPP's Martin Sorrell Says Netflix Needs Ads to Pay for Original Content

Asserts that subscriptions alone are not enough

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Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently be profitable without taking on advertising.

During a video-link interview at the FT Digital Media conference in London, Sorrell argued that Netflix will need more than just revenue from subscriptions to fund its burgeoning development of original content, according to a report from The Guardian.

Given a production budget of more than $4 billion and $9.5



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