5 Fun Tech Devices to Get You Through the Winter
Brand Marketing
This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera, [...]
Why Designer Tech Accessories Are a ‘Smart’ Bet This Holiday Season
Performance Marketing
When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases.
Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny
Performance Marketing
During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars [...]
Infographic: Which Wearable Tech Device Will Win?
Brand Marketing
In the war of the wearables, the biggest battle is finding the right audience for your innovation. Smart glasses make for a good example: Despite all the hype around Google [...]
Infographic: Wearable Tech at the Intersection of Function and Fashion
Performance Marketing
From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as [...]
Google Exec Blames Google Glass Failure on Bad Marketing
Performance Marketing
During a South by Southwest keynote today, Google X's moonshots captain, Astro Teller, told a packed crowd that Google Glass failed because of the negative publicity it suffered from in [...]