These Poignant Ads Show Why You Should Be Doing Lunch With American Seniors
Creativity
Who are the faces of Meals on Wheels? For its first national integrated campaign, created by Anomaly and supported by the Ad Council, Meals on Wheels is seeking volunteers to [...]
3 Key Questions About Twitter’s Ads Before the IPO
Performance Marketing
Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses?
Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter
Creativity
French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those [...]
Young Tumblr Marketers Have Strong Advice for Yahoo
Performance Marketing
"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billio
Marketers Gush, Speculate Over Facebook’s Graph Search
Performance Marketing
Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product [...]
Lenovo Picks We Are Social as Global Lead
Brand Marketing
Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors [...]